Call us! (423) 543-4253
Our Custom Home Process
1
INTRODUCTION
Custom Homes,
Built Without Regret
Clarity before construction. Transparency during the build. No surprises at the end.
Building a custom home shouldn’t feel like a gamble.
We guide families through one of the largest financial decisions of their lives with honesty, structure, and discipline—so the home you imagined is the home you actually get.
2
NAME THE PROBLEM
Why Most Custom Home Builds Go Wrong
Most homeowner horror stories begin with:
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Unrealistic budgets
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Vague contracts
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Optimistic timelines
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Cheap bids that ignore risk
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Builders who disappear when problems arise
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We believe truth upfront prevents pain later.
3
OUR DIFFERENTIATOR
Process over pictures/promises
Our Approach:
Certainty Over Salesmanship
We don’t sell dreams—we stress-test them.
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Before construction begins, we make sure you understand:
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What your design actually costs
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Where risk exists (and how it’s managed)
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What decisions affect budget the most
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What’s fixed, what’s flexible, and what’s not
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How and why changes impact cost and schedule
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If a project doesn’t make sense—we say so.
Even if it means walking away.
4
THE
“PRE-CONSTRUCTION REALITY CHECK”
We Start With a Reality Check, Not a Contract
Before you build, we offer a Pre-Construction Reality Check that includes:
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Budget and scope alignment
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Design feasibility review
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Risk and cost-volatility assessment
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Timeline reality (not optimism)
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Permit and site considerations
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Clear explanation of how pricing works
Many clients tell us this step alone saved them tens of thousands—and years of frustration.
5
FAIR PROFIT PLEDGE
Our Fair Profit Pledge
We aim for a reasonable, often fully disclosed profit—so we never have to:
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Cut corners
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Rush trades
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Inflate change orders
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Or disappear after closing
A solvent, disciplined builder protects the homeowner.
Underpriced builds fail quietly.
We refuse to be that builder.
6
EXPECTATIONS
What You Can Expect When Building With Us
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Weekly budget and progress updates
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Documented costs—no mystery invoices
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Clear, written change orders
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Real timelines, not sales timelines
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Respect for your money and your trust
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A home built to last—not just to photograph
7
WHO THIS IS FOR / NOT FOR
We’re a Good Fit If You:
✔ Value transparency over
sales talk
✔ Want to understand where
your money goes
✔ Prefer structure and clear
communication
✔ See your home as a
long-term investment
✔ Want a builder who tells the
truth—even when it’s
uncomfortable
We’re Probably
Not a Fit If You:
✘ Are shopping solely on
lowest price
✘ Expect custom results at
production pricing
✘ Prefer verbal promises over
written clarity
✘ Want speed at the expense
of quality
This clarity saves everyone time—and preserves trust.
8
SOCIAL PROOF
What Clients Say
“What set them apart was honesty. No surprises. No games. We always knew where we stood—and that peace of mind was priceless.”
CONTACT US
Call our office:
Address:
Tel: (423) 543-4253
​
300 Broad St., Suite 301, Elizabethton, TN 37643
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